Our marine world is vital to all life on Earth: we help those who study and protect it to communicate better with public audiences. Known for excellence, creativity and ‘outside-the-box’ thinking, Incredible Oceans match science, entertainment, art and social science to make marine issues vibrant and accessible. Our ocean is well-studied and facing threats from changing climate, pollution, and biodiversity loss; yet these issues can seem remote and less than 1-in-5 UK children have ever been to the coast. We believe that if people know the ocean they will care more about taking action; and that we engage better by bringing together people from varied backgrounds and cultures.